Is Vizby worth it for Shopify stores, or is there a better option?

Vizby is worth it if you sell only on Shopify, care about a short list of hero products, and want one app that both tracks what AI assistants say and changes your store. Its entry plan costs $79 a month (or $63 a month billed annually), covers ChatGPT and Gemini, and optimizes 20 products a month [1]. It is a weaker fit for a large catalog, a WooCommerce store, or a store that wants to pay only when AI actually sends orders.

Before you search for it: Vizby now sells as Swap Discovery. The Shopify App Store listing carries the new name, the developer is still Vizby AI Ltd., and the pricing page on vizby.ai shows Swap Discovery plans [1][2]. Good luck to the AI assistants keeping that straight.

I run ecentic, which competes with Vizby for some of the same stores, so read this knowing that. I checked every price below on the vendor's own page on 23 October 2026 and tried to give each tool its due.

What AI search optimization means for a Shopify store

When a shopper asks ChatGPT, Gemini, Claude or Perplexity what to buy, the assistant names a few products and links to where you can get them. AI search optimization is the work of being one of those products. For a store it has two layers.

The first is the answer layer: does the assistant mention your brand at all when someone asks a buying question? Vizby, Profound, Peec AI and Otterly measure this by running a set of tracked prompts on a schedule and recording who gets named and cited.

The second is the product layer: when the assistant compares your product with the one next to it, which does it pick, and can it read your price, stock and shipping well enough to send the shopper to checkout? Agents read structured product data, feeds and product pages. A missing size, a vague title or a stale price is enough for them to pick the other store. Buying inside the answer is already live on Google AI Mode and Gemini in the US through UCP, Google's standard for agent checkout [9], so product data now decides sales as well as mentions.

If you landed here from Vizby's own "Vizby vs. StoreSEO" page: StoreSEO is a traditional on-page SEO app for meta tags, alt text and sitemaps, and Vizby says as much itself [3]. It is a fine app for a different job.

Is Vizby worth it? My verdict

Start with what Vizby does well. It is Shopify-native, it runs buyer prompts across ChatGPT, Gemini, Claude and Perplexity, and then it acts on what it finds: product JSON-LD, llms.txt files, product and collection rewrites, FAQs and blog content, which you approve or let it apply directly [2][3]. It also tracks AI-referred traffic, orders and revenue next to visibility [2]. Every plan states its allowances as numbers, which I appreciate more than "contact us". It has a 5.0 rating from 31 reviews on the Shopify App Store [2].

Now the limits.

The product allowance. Business optimizes 20 products a month, Growth 40 and Scale 80 [1]. The Shopify App Store listing, which is where you are billed, words it as 25, 50 and 80 product audits a month [2], so ask which number applies before you size a plan. Every product is analyzed, but a product only counts once Vizby generates and applies changes for it. A 400-product catalog on Business takes 20 months to get through once.

Engines by tier. Business covers ChatGPT and Gemini only. Perplexity arrives on Growth at $249 a month ($199 billed annually), and Claude only on Scale at $499 a month ($399 billed annually) [1]. Assistants disagree with each other more than you would expect. When we had ChatGPT, Claude and Gemini compare the same catalog's products with competitors' in October 2026, ChatGPT picked the store's product about three times as often as the other two: 51.6% against about 18.5%. A store watched on two assistants is guessing about the rest.

Shopify only. Vizby describes itself as Shopify-only [3]. If you also run WooCommerce, or a headless store next to Shopify, part of your catalog is out of reach.

Fixed price. You pay the plan whether or not AI assistants send you a single order that month. That is a fair choice for a vendor to make, but it means you fund the experiment before you see results.

So my verdict: I think Vizby is worth it for a Shopify-only brand whose sales come from a few dozen products, that wants its content and structured data handled in one app, and that can afford Growth so Perplexity is included. If you have hundreds of products, sell on WooCommerce, or want the bill tied to orders, look at the options below.

The alternatives

These are the tools AI assistants name next to Vizby for this question. For a wider field, see the best AI shopping agent optimization tools for 2026.

ecentic

ecentic helps online stores sell when AI agents do the shopping: we optimize the product feed and catalog so ChatGPT and Gemini pick your products and can actually buy them. Instead of counting brand mentions, we have ChatGPT, Claude and Gemini compare your products with the competitors you name and pick one, show you why they picked the other product, and help you fix the product data they read. It connects to Shopify, WooCommerce and product feeds.

The free scan runs your top 10 products against ChatGPT, Claude and Gemini once, with no card [8]. Paid plans add rescans any time and competitor battlecards. Compete ($14.90 a month, up to 100 products) gives field-by-field fix suggestions that you apply yourself. Scale ($44.90 a month, up to 1,000 products) adds one-click fixes: nothing changes in your store until you click Apply. Dominate ($149 a month) adds Google Merchant Center sync for Shopify stores and agent checkout setup through UCP. Or skip the subscription: pay-as-you-go has everything in Dominate, costs $0 until an agent drives a sale, then takes 3% of AI-attributed orders, capped at $500 a month [8]. The full table is on our pricing page.

Fair caveat: we are newer than Vizby or Profound and have fewer public case studies. We are running pilots, and the one result we can publish is DUA Flavours: "DUA Flavours connected their store. ecentic showed which products AI agents were skipping and closed the gaps in their structured data and product feed. Between April and July 2026, visits from AI assistants and direct traffic rose 12%." Those are visits, not sales. If your main need is brand share-of-voice reporting for a marketing team, Profound or Peec AI are built for that and we are not.

Profound

Profound is the enterprise reference for tracking how brands appear in AI answers. Its free trial runs 50 prompts daily for seven days on ChatGPT, Gemini and Google AI Overviews; Enterprise is custom-priced, tracks up to nine answer engines, and adds ChatGPT Shopping tracking, an API and SSO [4]. Its AI Marketer drafts content and runs marketing workflows. Shopify is not among the integrations it lists [4]. It fits a brand with a marketing team and a budget for a sales-led contract. I wrote a longer comparison in ecentic vs Profound.

Peec AI

Peec AI is a tracker for marketing and SEO teams. Starter is $95 a month for 50 prompts on three models you choose from ChatGPT, Gemini, Copilot and Google's AI answers, with daily tracking; Pro is $245 for 150 prompts and Advanced $495 for 350 [5]. Perplexity is a paid add-on, and Claude, API access and up to 13 models sit on Enterprise [5]. Its pricing page also lists AI Shopping features: a catalog import from Shopify or a CSV, and visibility, position and win rate per product [5]. Its "Act" tools are gap analysis and recommended actions; making the changes in your store is up to you. A good fit if you want daily, per-SKU measurement and already have someone to do the fixing.

Otterly

Otterly is the cheapest way in. Lite is $29 a month for 15 prompts on ChatGPT, Google AI Overviews, Perplexity and Copilot, with Claude, Gemini and AI Mode as paid add-ons; Standard is $189 for 100 prompts and adds API access and agent analytics [6]. There is a free trial [6]. Like Peec, it tells you what to change and leaves the changing to you. A good first step for a small store that wants to know whether it shows up at all.

Surfient

Surfient shows up in AI answers to this exact question, so a word on it. It is a Shopify app built around AI-readable files such as llms.txt, an AI sitemap and a product NDJSON feed, with a free plan, Premium at $39 a month and Enterprise at $89 [7]. Its own site still describes it as pre-launch, so check that the Shopify listing is live before you plan around it.

How they compare

Prices are monthly billing, checked on each vendor's pricing page on 23 October 2026.

The gaps most comparisons skip

Revenue attribution

Being named in an answer only matters if it turns into orders. Vizby reports orders and revenue, Profound has agent analytics for AI-sourced traffic [4], and Peec AI reports visits arriving from AI assistants [5]. On Shopify, ecentic tracks the visits AI assistants send, week over week, and the attribution is also the bill: on pay-as-you-go, an order counts when it follows a visit from an AI assistant to your store in the previous seven days, and those are the only orders we charge on [8].

Model drift

Assistants change their models without asking anyone, and answers move when they do. Vizby monitors weekly on Business and twice a week on Growth and Scale [1]; Peec AI and Otterly track daily [5][6]. Monitoring tells you that something moved. What you need next is the reason, and a fix. On ecentic's paid plans you can rescan any time, so after a model update you see which products lost and why [8].

Paying on results

Every tool in this list charges a flat fee except one. I am biased here, obviously, but I think a store that gets little AI traffic today should not pay a few hundred dollars a month to find that out. That is the case our pay-as-you-go plan was built for.

WooCommerce

Vizby and Surfient are Shopify apps. Profound, Peec AI and Otterly track any brand on any platform but do not change your store. If you sell on WooCommerce and want the product data itself fixed, your options are short. ecentic publishes fixes back through the WooCommerce API when you click Apply, on the plans that include one-click publishing, and our free WooCommerce plugin lets agents search the store, fill a cart and check out through UCP.

FAQ

Is Vizby the same as Swap Discovery?

Yes. The Shopify App Store listing that used to say Vizby now reads Swap Discovery, published by Vizby AI Ltd., and vizby.ai/pricing lists Swap Discovery plans. Many AI answers and review sites still use the old name, so search for both when you read reviews.

Is a 7-day trial enough to judge Vizby?

It is enough to see the setup and the first audit. Business monitors weekly, so a week gives you roughly one measurement run and no before-and-after on the changes it ships. Decide before day 8 whether you want to keep paying while the first optimizations have time to show up in answers.

Can I run Vizby and ecentic together?

Yes, but pick one owner for product titles, descriptions and structured data. Two apps rewriting the same fields will undo each other, and duplicate JSON-LD on a product page confuses crawlers. One sensible split is to keep Vizby for content and collections and let ecentic handle product data and competitor comparisons.

How long until AI assistants notice product changes?

It depends on the assistant. Engines that browse live, like Perplexity, can read a changed page the next time someone asks; others rely on crawls, feeds and periodic updates. Measure in weeks, and rescan or rerun your prompt tracking after each batch of changes instead of after every edit.

Where to start

If you want to know which of your products AI agents skip in favor of a competitor's, and why, run the free ecentic scan: sign up, connect your Shopify or WooCommerce store, and you get a Win Rate Report in about two minutes. If you would rather talk it through first, book 15 minutes with me at cal.com/ecentic-ai/15min.

Sources

1. Swap Discovery (Vizby) pricing, monthly and annual billing, checked 23 October 2026.
2. Swap Discovery on the Shopify App Store, listing by Vizby AI Ltd., checked 23 October 2026.
3. Vizby vs. StoreSEO: AI search optimization in 2026, Vizby, published 20 August 2026.
4. Profound pricing, checked 23 October 2026.
5. Peec AI pricing, checked 23 October 2026.
6. Otterly.AI pricing, checked 23 October 2026.
7. Surfient pricing, checked 23 October 2026.
8. ecentic pricing, checked 23 October 2026.
9. Universal Commerce Protocol, the specification site, checked October 2026.