AI Commerce

Morph's Agentic Economy Report: $500B in AI Commerce by 2028

For years, the AI commerce conversation centered on content, recommendations, and productivity. Morph's Agentic Economy report marks a sharper turn: AI systems are becoming economic actors that discover products, negotiate terms, authorize payments, and settle transactions on behalf of shoppers. The headline forecast is hard to ignore. Morph predicts agent-influenced commerce will pass $500 billion in global merchandise volume by 2028. McKinsey's wider estimate — up to $1 trillion in U.S. retail and $3 to $5 trillion globally by 2030 — points the same direction. Salesforce has already tied roughly $67 billion of Cyber Week 2025 spending to AI and agents, about one-fifth of all orders. This guide distills what merchants need from the report: where infrastructure is landing, which standards matter, why stablecoins enter the picture, and how to prepare a catalog before agents start choosing for your customers.